Hipsters Under Control: The End of Subculture?

by Duarte

npr:

“The Big Data collectors (Facebook, Amazon, Google, etc.) are so good at spotting the development of subcultures that soon, Venkat says, they will be creating and controlling them for their own (or their clients) market exploitation.”

Just make sure you throw in enuF “hip-hop” for street cred.

Hipsters Under Control: The End of Subculture?

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